Optimizing a menu of multiformat subscription plans for ad-supported media platforms
Vamsi K. Kanuri, Murali K. Mantrala, & Esther Thorson
| Year of publication: |
March 2017
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|---|---|
| Authors: | Kanuri, Vamsi K. ; Mantrala, Murali K. ; Thorson, Esther |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 81.2017, 2, p. 45-63
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| Subject: | multi-channel | subscription menu design | platform firms | media pricing | newspaper business models | Geschäftsmodell | Business model | Presseverlag | Press publisher | Digitale Plattform | Digital platform | Zeitung | Newspaper | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Netzwerkökonomik | Network economics | Mediensektor | Media industries | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1509/jm.15.0372 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011697510