Optimizing consumer responses to mass customization
Ruth Mugge; Jan P. L. Schoormans
| Year of publication: |
2010
|
|---|---|
| Authors: | Mugge, Ruth ; Schoormans, Jan P. L. |
| Published in: |
Mass customization for personalized communication environments : integrating human factors. - Hershey Pa. [u.a.] : Information Science Reference, ISBN 978-1-60566-260-2. - 2010, p. 10-22
|
| Subject: | Mass Customization | Mass customization | Konsumentenverhalten | Consumer behaviour |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003913528