Optimizing corporate portfolio management : aligning investment proposals with organizational strategy
Anand Sanwal
| Year of publication: |
c 2007
|
|---|---|
| Authors: | Sanwal, Anand |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Betriebliche Finanzwirtschaft | Managerial finance | Unternehmensfinanzierung | Corporate finance | Portfolio-Management | Portfolio selection | Betriebliche Liquidität | Corporate liquidity | Investitionsentscheidung | Investment decision | Portfoliomanagement |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XXVII, 190 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Overview of corporate portfolio management -- Why is CPM important? -- Framework for CPM success -- What should be considered an investment? -- Mismanaging your corporate investment : the seven (and a half) deadly sins -- Bringing CPM to your organization -- Four-step roadmap to CPM success -- Are we there yet? -- Useful frameworks and tools: optimizing decision making within your corporate portfolio -- Applying CPM to specific areas within the organization -- Information technology -- Innovation/research and development -- Marketing/advertising and promotion -- Capital budgeting/capital expenditure -- Sales force -- Case studies -- American Express -- Transunion -- Hewlett-Packard -- State of Oregon Department of Human Services -- Appendix: Useful tools, frameworks, and practices to enable CPM -- Personnel survey : understanding current company practices and attitudes toward CPM -- HP's strategic financial analysis curriculum outline -- Information (diagrams, exhibits, and text) for building your CPM business case 0704 |
| ISBN: | 0-470-12688-4 ; 978-0-470-12688-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003403327