Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Shiv Ratan Agrawal, Divya Mittal
| Year of publication: |
2022
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|---|---|
| Authors: | Agrawal, Shiv Ratan ; Mittal, Divya |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-10
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| Subject: | E-tail | Online customer engagement | Online user-generated videos | Purchase intentions | Retail | Sentiment analysis | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Kundenintegration | Customer integration | Website |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102966 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364445