Optimizing customer searching experience of online hotel booking by sequencing hotel choices and selecting online reviews : a mathematical model approach
Napaporn Rianthong, Aussadavut Dumrongsiri, Youji Kohda
| Year of publication: |
October 2016
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| Authors: | Napaporn Rianthong ; Aussadavut Dumrongsiri ; Kohda, Youji |
| Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 20.2016, p. 55-65
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| Subject: | Mathematical model | Multi-attribute user preferences | Online hotel booking | Online review | Sequential searching | Stochastic programming | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Personalisierung | Personalization | Mathematische Optimierung | Mathematical programming | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2016.07.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011619519