Optimizing direct response in Internet display advertising
Vural Aksakallı
| Year of publication: |
2012
|
|---|---|
| Authors: | Aksakallı, Vural |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 229-240
|
| Subject: | Internet display advertising | Direct response marketing | Negative binomial distribution | Separable programming | Mixed integer programming | Online-Marketing | Internet marketing | Werbung | Advertising | Internet | Ganzzahlige Optimierung | Integer programming | Mathematische Optimierung | Mathematical programming | Vertriebsweg | Distribution channel |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730246