Optimizing Franchising Investment Decision Using Electre and Rompedet Methods

This paper dwells upon the problem of investments in the franchising system seen from a ‘pure technical’ point of view and it tries to identify new ways to apply some methods and techniques used in adopting optimum solutions in businesses. It resorts to two distinct methods — the Electre method (elaborated by French specialist Bernard Roy and considered as one of the most efficient methods of adopting multi-criteria decisions in conditions of certainty) and Rompedet method (an original product of the Romanian management school) — in order to solve the decisional situation described here. As a consequence, the problem of optimizing the decision regarding the selection of a business out of the available franchise opportunities can be solved accordingly by both the methods described in this paper. However, it is necessary for the decisional situation presented here to reduce or to even eliminate (in case this could be possible) the subjectiveness of decisional factors in relation to the appraisal of alternatives