Optimizing interactive marketing in digital television systems
George Mastorakis
| Year of publication: |
2011
|
|---|---|
| Authors: | Mastorakis, George |
| Published in: |
Asian journal of marketing : the official journal of the Marketing Institute of Singapore. - [New York, NY] : Academic Journals, ISSN 1819-1924, ZDB-ID 2211924-3. - Vol. 5.2011, 2, p. 55-62
|
| Subject: | Digitaler Rundfunk | Digital broadcast | Fernsehen | Television | Online-Marketing | Internet marketing | Theorie | Theory | Interaktive Medien | Interactive media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009389577