Optimizing interactive marketing in digital television systems
George Mastorakis
| Year of publication: |
2011
|
|---|---|
| Authors: | Mastorakis, George |
| Published in: |
Asian journal of marketing : the official journal of the Marketing Institute of Singapore. - [New York, NY] : Academic Journals, ISSN 0218-6101, ZDB-ID 22119243. - Vol. 5.2011, 2, p. 55-62
|
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009897931