Optimizing marketer costs and consumer benefits across "clicks" and "bricks"
Stephen Mahar; P. Daniel Wright; Kurt M. Bretthauer; Ronald Paul Hill
| Year of publication: |
2014
|
|---|---|
| Authors: | Mahar, Stephen ; Wright, P. Daniel ; Bretthauer, Kurt M. ; Hill, Ronald Paul |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 42.2014, 6, p. 619-641
|
| Subject: | E-tailing | Internet marketing | Clicks and bricks | Optimization models | Online-Marketing | Electronic Commerce | E-commerce | Theorie | Theory | Internet | Online-Handel | Online retailing |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010466650