Optimizing millennial consumer engagement with mood analysis

Sabyasachi Dasgupta and Priya Grover, editors.

"This book provides an innovating research methodology of mood analysis which will help researchers in conducting similar research in other brands and category not mentioned in this book. It guides marketers to mood elevators and enable them to make consumers purchase their brands"--

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Year of publication:	2018
Other Persons:	Dasgupta, Sabyasachi (ed.) ; Grover, Priya (ed.)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global
Subject:	Welt \| World \| Konsumentenverhalten \| Consumer behaviour \| Luxusgüter \| Luxury goods \| Kaufentscheidung \| Purchase decision \| Musikinstrument \| Musical instrument

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Extent:	1 Online-Ressource(23 PDFs (xxii, 351 pages))
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-5225-5691-6 ; 978-1-5225-5690-9
Other identifiers:	10.4018/978-1-5225-5690-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012393817