Optimizing mixed bundle pricing strategy : advance selling and consumer regret
Guoquan Zhang, Guohao Li, Jennifer Shang
| Year of publication: |
2023
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|---|---|
| Authors: | Zhang, Guoquan ; Li, Guohao ; Shang, Jennifer |
| Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 124502-8. - Vol. 115.2023, p. 1-15
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| Subject: | Action regret | Advance selling | Behavioral economics | Bundle pricing | Inaction regret | Leistungsbündel | Bundling strategy | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Verhaltensökonomik | Marketingmanagement | Marketing management | Entscheidung unter Unsicherheit | Decision under uncertainty | Preisdifferenzierung | Price discrimination | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.omega.2022.102782 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304593