Optimizing product assortment under customer-driven demand substitution
Eda Yücel; Fikri Karaesmen; F. Sibel Salman; Metin Türkay
| Year of publication: |
2009
|
|---|---|
| Authors: | Yücel, Eda ; Karaesmen, Fikri ; Salman, F. Sibel ; Türkay, Metin |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 199.2009, 3 (16.12.), p. 759-768
|
| Subject: | Sortiment | Retail assortment | Produktdifferenzierung | Product differentiation | Substitutionsgüter | Substitute goods | Substitutionselastizität | Elasticity of substitution | Konsumtheorie | Consumption theory | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003900390