Optimizing promotion effectiveness through timing : leveraging promotion types aligned with temporal landmarks
Chenya Ma, Xin Liu, Lu (Monroe) Meng, Yushi Jiang
| Year of publication: |
2025
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|---|---|
| Authors: | Ma, Chenya ; Liu, Xin ; Meng, Lu ; Jiang, Yushi |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 2001580-X. - Vol. 110.2025, Art.-No. 105198, p. 1-14
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| Subject: | Affective value | Cognitive value | Promotion types | Temporal landmarks | Visit intentions | Kognition | Cognition | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2025.105198 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015434106