Optimizing Rhenania's Mail-Order Business Through Dynamic Multilevel Modeling (DMLM) - Modeling helps Rhenania, a direct marketer of books, CDs, videos, DVDs, and CD ROMS, to optimize the frequency of its catalog mailings to customer segments.
| Year of publication: |
2003
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|---|---|
| Authors: | Elsner, Ralf ; Krafft, Manfred ; Huchzermeier, Arnd |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Linthicum, Md : INFORMS, ISSN 0092-2102, ZDB-ID 1207854. - Vol. 33.2003, 1, p. 50-66
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