Optimizing the online channel in professional sport to create trusting and loyal consumers : the role of the professional sports team brand and service quality
Jamie Carlson; Aron O'Cass
| Year of publication: |
2012
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|---|---|
| Authors: | Carlson, Jamie ; O'Cass, Aron |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 26.2012, 6, p. 463-478
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| Subject: | Sportorganisation | Sport organization | Profisport | Professional sports | Website | Dienstleistungsqualität | Service quality | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Australien | Australia |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009706396