Optimizing the value chain in the automotive industry using B2B portals

Successfully implementing ICT projects is a significant challenge for ICT managers. This paper addresses this problem by adding insights regarding critical success factors of B2B portals in the automotive industry to the existing knowledge in the field of ICT. It might be argued that if acompany can become a leader and be more competent than other companies in using B2B portals in optimising the value chain, it should obtain a competitive advantage. ICT managers can potentially use the critical success factors identified in this paper as useful indications of what is critical when implementing or managing a B2B portal.