Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers’ disadoption
Hani I. Mesak; Abdullahel Bari; Barry J. Babin; Laura M. Birou; Anthony Jurkus
| Year of publication: |
2011
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|---|---|
| Authors: | Mesak, Hani I. ; Bari, Abdullahel ; Babin, Barry J. ; Birou, Laura M. ; Jurkus, Anthony F. |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 211.2011, 3 (16.6.), p. 642-649
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| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008933363