Options for implementing a strategy of market segmentation in Chinese consumer goods markets
Yanli Liu
| Year of publication: |
2005
|
|---|---|
| Authors: | Liu, Yanli |
| Publisher: |
Berlin : Logos-Verl. |
| Subject: | China | Konsumgütermarkt | Marktsegmentierung | Positionierung <Marketing> |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XVII, 302 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Zugl.: Bremen, Univ., Diss., 2005 |
| ISBN: | 3-8325-0990-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004859710