Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Michael J. Healy, Michael B. Beverland, and Harmen Oppewal
| Year of publication: |
2009
|
|---|---|
| Authors: | Healy, Michael J. ; Beverland, Michael B. ; Oppewal, Harmen |
| Published in: |
Memorable customer experiences : a research anthology. - Farnham [u.a.] : Gower, ISBN 978-0-566-08868-1. - 2009, p. 101-117
|
| Subject: | Einzelhandel | Retail trade | Markenartikel | Brand | Event-Marketing | Event marketing | Australien | Australia | Neuseeland | New Zealand |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003902740