Organisational context and behavioural problems as determinants of the effectiveness of the strategic marketing planning process
Nigel F. Piercy and Neil A. Morgan
| Year of publication: |
2009
|
|---|---|
| Authors: | Piercy, Nigel ; Morgan, Neil A. |
| Published in: |
Marketing strategy processes and tools. - Los Angeles [u.a.] : Sage. - 2009, p. 86-101
|
| Subject: | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003836026