Organisational sensemaking, outside-in entrepreneurial marketing capability, and effectual problem setting
Zhi Yang, Jinglan Yang and Xiao Liang
| Year of publication: |
2024
|
|---|---|
| Authors: | Yang, Zhi ; Yang, Jinglan ; Liang, Xiao |
| Published in: |
International journal of entrepreneurial behavior & research. - Bingley : Emerald, ISSN 1758-6534, ZDB-ID 1447640-X. - Vol. 30.2024, 10, p. 2626-2651
|
| Subject: | Effectual problem setting | Organisational sensemaking | Organisational size | Outside-in entrepreneurial marketing capability | Sensemaking theory | Sensemaking-Ansatz | Sensemaking approach | Marketing | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | KMU | SME |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEBR-08-2023-0797 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015272173