Organisational, technical and data quality factors in CRM adoption — SMEs perspective
| Year of publication: |
2011
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|---|---|
| Authors: | Alshawi, Sarmad ; Missi, Farouk ; Irani, Zahir |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 40.2011, 3, p. 376-384
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