Organizational attributes and their effect on donor intentions : examining how the descriptors used in marketing communications can affect donor support
Darla Donaldson, Natalie Winter, and Joel Bigley
| Year of publication: |
2021
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|---|---|
| Authors: | Donaldson, Darla ; Winter, Natalie ; Bigley, Joel |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 33.2021, 5, p. 516-538
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| Subject: | Choice-based conjoint analysis | consumer decision-making process | donors | nonprofit organizations | social enterprise | Nonprofit-Organisation | Nonprofit organization | Konsumentenverhalten | Consumer behaviour | Conjoint-Analyse | Conjoint analysis | Sozialwirtschaft | Social economy | Nonprofit-Marketing | Nonprofit marketing | Fundraising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2020.1760997 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012802206