ORGANIZATIONAL BEHAVIOR - Improving the retail performance by contrasting management- and customer-perceived store images: A diagnostic tool for corrective action
| Year of publication: |
1999
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|---|---|
| Authors: | Samli, A.Coskun ; Kelly, J.Patrick ; Hunt, H.Keith |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 39.1999, 3, p. 333-336
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