B ORGANIZATIONAL BEHAVIOR - The influence of purchase situation on buying center structure and involvement: A select meta-analysis of organizational buying behavior research Bc:130
| Year of publication: |
2007
|
|---|---|
| Authors: | Lewin, Jeffrey E. ; Donthu, Naveen |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 47.2007, 1, p. 37-38
|