B ORGANIZATIONAL BEHAVIOR - Why customers stay: Measuring the underlying dimensions Bz:140 of services switching costs and managing their differential strategic outcomes
| Year of publication: |
2003
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|---|---|
| Authors: | Jones, Michael A. ; Mothersbaugh, David L. ; Beatty, Sharon E. |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 43.2003, 2, p. 149-152
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