Organizational buying behaviour : purchasing and marketing management implications
Stephen T. Parkinson; Michael John Baker
| Year of publication: |
1986
|
|---|---|
| Authors: | Parkinson, Stephen T. |
| Other Persons: | Baker, Michael John (contributor) ; Moller, K. (contributor) |
| Publisher: |
London : Macmillan |
| Subject: | Absatzorganisation | Einkauf | Organisation | Marketingmanagement | Marketing management | Materialwirtschaft | Materials management | Industriegüter | Industrial goods | Beschaffung | Procurement |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XIV, 271 S graph. Darst 8° |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 257 - 268 |
| ISBN: | 0-333-39351-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013487189