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Proceedings of the National Symposium on Management Games : Centre for Research in Business, the University of Kansas
(1959)
Marketing and the new science of planning
King, Robert L., (1968)
The business school in the 1980s : liberalism versus vocationalism
Hugstad, Paul S., (1983)
The management of scientists, Determinants of perceived role performance
Harrison, Frank, (1974)
Digging deeper down into the empirical generalization of brand recall : adding owned and earned media to paid-media touchpoints
Harrison, Frank, (2013)
Digging Deeper Down into the Empirical Generalization of Brand Recall: Adding Owned and Earned Media to Paid-Media Touchpoints