Organizational dynamics and complexities of corporate brand building : a practice perspective
Rita Järventie-Thesleff; Johanna Moisander; Pikka-Maaria Laine
| Year of publication: |
2011
|
|---|---|
| Authors: | Järventie-Thesleff, Rita ; Moisander, Johanna ; Laine, Pikka-Maaria |
| Published in: |
Scandinavian journal of management. - Amsterdam [u.a.] : Elsevier, ISSN 0956-5221, ZDB-ID 723269-X. - Vol. 27.2011, 2, p. 196-204
|
| Subject: | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Markenführung | Brand management | Organisatorischer Wandel | Organizational change | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009160381