Organizational factors affecting successful implementation of chatbots for customer service
Juliana J.Y. Zhang, Asbjørn Følstad, and Cato A. Bjørkli
| Year of publication: |
2023
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|---|---|
| Authors: | Zhang, Juliana J. Y. ; Følstad, Asbjørn ; Bjørkli, Cato A. |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 22.2023, 1, p. 122-156
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| Subject: | Chatbot | customer service | digital innovation | implementation effectiveness | innovation implementation | organizational factors | Kundenservice | Customer service | Innovation | Innovationsmanagement | Innovation management | Einführung | Implementation | Organisatorischer Wandel | Organizational change | Erfolgsfaktor | Success factor | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2021.1966723 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013547781