Organizational identification as a determinant of customer orientation in service organizations
Jan Wieseke; Johannes Ullrich, Oliver Christ; Rolf Van Dick
| Year of publication: |
2007
|
|---|---|
| Authors: | Wieseke, Jan ; Ullrich, Johannes ; Christ, Oliver ; Dick, Rolf van |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 18.2007, 4, p. 265-278
|
| Subject: | Unternehmenskultur | Corporate culture | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003549619