Organizational Innovations. Qualitative Guidelines in the Company’s Economic Development

Organizational innovation represents the implementation of significant changes in the structure of the company or in the management methods with a view to improving the already acquired knowledge, the quality of goods and services or the efficiency of the workflows. Innovative companies are enterprises which have launched new or significantly improved products (goods or services) on the market or which have introduced new or significantly improved processes or new organizational or marketing methods. Not only do these companies improve or modify what already exists, but they also try to create new special values and satisfactions, new configurations – more productive, more efficient ones. An innovative company is open to innovations and perceives the change as an opportunity rather than a threat. The article brings forward the need for innovation within organizations, pointing out through a case study the importance of minor ideas that represent the key to create the long-term competitive advantage leading to greater ideas.