Organizational Legitimacy and Business Model Innovation : The Chain Mediating Role of Big Data Capability and User Experience

This paper introduces two key factors affecting business model innovation, including big data capability and user experience. The research results show that: organizational legitimacy, big data capability ,and user experience all contribute to business model innovation; organizational legitimacy has a positive relationship with big data capability and also has a positive impact on user experience; big data capability has a significant positive relationship with user experience. Big data capability and user experience play a fully mediating role between organizational legitimacy and business model innovation