Organizational resiliency through practice innovation : forced brand evolution in a prolonged exogenous service ecosystem disruption
Hope Jensen Schau, Ignacio Luri and Melissa Archpru Akaka
| Year of publication: |
2025
|
|---|---|
| Authors: | Schau, Hope Jensen ; Luri, Ignacio ; Akaka, Melissa Archpru |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 36.2025, 2, p. 241-269
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| Subject: | Brand evolution | Innovation | Organizational resiliency | Practice | Practice diffusion | Service ecosystems | Markenführung | Brand management | Coping-Strategie | Coping strategy | Organisatorischer Wandel | Organizational change | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JOSM-03-2023-0115 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015401092