Organizing and implementing export pricing : performance effects and moderating factors
Katharina Maria Hofer, Lisa Maria Niehoff-Hoeckner, and Dirk Totzek
| Year of publication: |
2019
|
|---|---|
| Authors: | Hofer, Katharina ; Niehoff-Hoeckner, Lisa Maria ; Totzek, Dirk |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 27.2019, 1, p. 74-94
|
| Subject: | export pricing | export performance | price adaptation | pricing authority | export market turbulence | Export | Außenhandelspreis | Foreign trade price | Preismanagement | Pricing strategy | Preiskonvergenz | Price convergence | Exportwirtschaft | Export sector | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1069031X18812718 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011999583