Organizing and integrating marketing and purchasing in business markets : an introduction to the special issue, issues and implications
Björn Sven Ivens; Catherine Pardo; Annalisa Tunisini
| Year of publication: |
2009
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|---|---|
| Authors: | Ivens, Björn Sven ; Pardo, Catherine ; Tunisini, Annalisa |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 38.2009, 8, p. 851-856
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| Subject: | Marketing | Marketingmanagement | Marketing management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924742