Organizing for innovation : Consistent innovation message

Purpose – To present the findings from the BCG's Innovation 2006 Senior Executive Survey. Design – Reviews the results of the BCG's Innovation 2006 Senior Executive Survey. Findings – Innovation remains a top strategic focus for many companies; however 50% of companies questioned remain unsatisfied with the financial returns on their companies' investments in innovation. Practical implications – Discusses the problems companies face when choosing whether to invest in innovation. Originality/value – Discusses the problems companies face when choosing whether to invest in innovation.

MoreLess

Year of publication:	2006
Published in:	Strategic Direction. - Emerald Group Publishing Limited, ISSN 1758-8588, ZDB-ID 2089990-7. - Vol. 22.2006, 11, p. 34-36
Publisher:	Emerald Group Publishing Limited
Subject:	Product innovation \| Investments \| Performance measures \| Organizations \| Return on investment

More details

Type of publication:	Article
Type of publication (narrower categories):	case-report
Language:	English
Other identifiers:	10.1108/02580540610708798 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10015010091