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Technology and mindset : a model for generating new product and service ideas
Anderson, Joseph V., (1987)
The market orientation of R & D : a recommendation for minimizing new product risk
Hanan, Mack, (1965)
The wide lens : a new strategy for innovation
Adner, Ron, (2012)
Product strategy and formal structure
Bart, Christopher K., (1986)
The relationship between mission and innovativeness in the airline industry : an exploratory investigation
Bart, Christopher K., (2000)
Managing to make business unit strategies work