Organizing MNC internal networks to manage global customers : strategies of political compromising
Elina Pernu, Tuija Mainela and Vesa Puhakka
| Year of publication: |
2014
|
|---|---|
| Authors: | Pernu, Elina ; Mainela, Tuija ; Puhakka, Vesa |
| Published in: |
Orchestration of the global network organization. - Bingley : Emerald, ISBN 978-1-78350-953-9. - 2014, p. 349-376
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Organisationsstruktur | Organizational structure | Unternehmensnetzwerk | Business network | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010384333