Orientation vers le marché (OVM), qualité des services et satisfaction des clients dans le secteur du private banking (PB)
Jean-Emile Denis ; Stéphane Graber ; Sandor Czellar
| Year of publication: |
2003
|
|---|---|
| Authors: | Denis, Jean-Emile ; Graber, Stéphane ; Czellar, Sandor |
| Publisher: |
Geneve : Univ., Ecole des Hautes Etudes Commerciales |
| Subject: | Privatkundengeschäft | Personal banking | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Qualitätsmanagement | Quality management | Schweiz | Switzerland |
| Extent: | 16 Bl graph. Darst |
|---|---|
| Series: | Cahier de recherche / Faculté des Sciences Economiques et Sociales, Hautes Etudes Commerciales, Université de Genève. - Genève, ZDB-ID 2205685-3. - Vol. 2003.11 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | French |
| Notes: | Literaturverz. Internetausg.: http://www.hec.unige.ch/recherches_publications/cahiers/2003/2003.11.pdf |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001764675