Other customer age : exploring customer age-difference related CCI
Richard Nicholls and Marwa Gad Mohsen
| Year of publication: |
2015
|
|---|---|
| Authors: | Nicholls, Richard ; Mohsen, Marwa Gad |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 29.2015, 4, p. 255-267
|
| Subject: | Age differences | Older consumers | Social identity | Customer-to-customer interaction | Future research | Social contact | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Ältere Menschen | Elderly people | Soziale Beziehungen | Social relations | Altersgruppe | Age group | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406401