“Our Most Valuable Asset is People”: Practising a Popular Philosophy in a Life Assurance Company

In this article the author analyses the HRM strategies and practices of a major life insurance company, designed to promote a marketing‐led, change‐oriented culture in an industry traditionally characterised and paternalism by low levels of change.

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Year of publication:	1990
Authors:	Hope, Veronica
Published in:	Personnel Review. - MCB UP Ltd, ISSN 1758-6933, ZDB-ID 1480053-6. - Vol. 19.1990, 5, p. 14-23
Publisher:	MCB UP Ltd
Subject:	Human resource management \| Life insurance \| Corporate culture \| Management styles

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000000778 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014974955