Outcome-based contracts as new business model: The role of partnership and value-driven relational assets
Year of publication: |
2013
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Authors: | Ng, Irene C.L. ; Ding, David Xin ; Yip, Nick |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 42.2013, 5, p. 730-743
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