Outcome versus process value in service delivery
Ngoc Luu, Le Nguyen Hau, Liem Viet Ngo, Tania Bucic and Pham Hung Cuong
| Year of publication: |
2016
|
|---|---|
| Authors: | Luu, Ngoc ; Le Nguyen Hau ; Ngo, Liem Viet ; Bucic, Tania ; Pham Hung Cuong |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 6, p. 630-642
|
| Subject: | Customer loyalty | Relationship strength | Outcome value | Process value | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-12-2014-0410 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011635042