Outlier robust analysis of long-run marketing effects for weekly scanning data
| Year of publication: |
1998
|
|---|---|
| Authors: | Franses, Philip Hans ; Kloek, Teun ; Lucas, Andre |
| Published in: |
Journal of Econometrics. - Elsevier, ISSN 0304-4076. - Vol. 89.1998, 1-2, p. 293-315
|
| Publisher: |
Elsevier |