Output Standardisation and Logistical Strategy, Structure and Performance

This empirical research investigates the effect of product standardisation on logistics in a cross‐section of United States manufacturers. Relying on contingency theory, the effect of product standardisation on the structure of logistics within the organisation, logistical strategy and logistical system flexibility are examined. In comparison to manufacturers that standardise output, those which customise output were found to consolidate fewer logistics activities centrally within a single department, to be less formalised, to update their logistics strategic plan more frequently and to display greater logistical flexibility.