Outsourced marketing : it's the communication that matters
Matthew Walker and Melanie Sartore and Robin Taylor
| Year of publication: |
2009
|
|---|---|
| Authors: | Walker, Matthew ; Sartore, Melanie ; Taylor, Robin |
| Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 47.2009, 6, p. 895-918
|
| Subject: | Outsourcing | Kommunikation | Communication | Marketingmanagement | Marketing management | Interne Kommunikation | Internal communication | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009524532