Overcoming country-of-origin image constraints on hiring : the moderating role of CSR
Gahye Hong, Eunmi Kim
| Year of publication: |
December 2017
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|---|---|
| Authors: | Hong, Gahye ; Kim, Eunmi |
| Published in: |
Asian business & management. - Basingstoke : Palgrave Macmillan, ISSN 1472-4782, ZDB-ID 2180894-6. - Vol. 16.2017, 4/5, p. 253-271
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| Subject: | Country-of-origin image | Country of origin | Applicant attraction | CSR | Emerging market multinational enterprises | Signaling theory | Corporate Social Responsibility | Corporate social responsibility | Herkunftsbezeichnung | Designation of origin | Multinationales Unternehmen | Transnational corporation | Schwellenländer | Emerging economies | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Firmenimage | Corporate reputation | Ursprungsregeln | Rules of origin | Signalling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41291-017-0023-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011815927