Overcoming equivocality on projects in the fuzzy front end : bringing social networks back in
Year of publication: |
2018
|
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Authors: | Rizova, Polly ; Gupta, Samir ; Maltz, Elliot ; Walker, Robert W. |
Published in: |
Technovation : the international journal of technological innovation, entrepreneurship and technology management. - Amsterdam : Elsevier Scientific Publishing Co., ISSN 0166-4972, ZDB-ID 8386-0. - Vol. 78.2018, p. 40-55
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Subject: | Equivocality | Fuzzy front end | Innovation | NPD projects | Social networks | Soziales Netzwerk | Social network | Innovationsmanagement | Innovation management | Fuzzy-Set-Theorie | Fuzzy sets | Produktentwicklung | New product development |
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